AI Insights · Timothy · July 2025
Top Meal Kits and Specialty Foods Apps in Mexico on iOS: Q2 2025
Explore the performance of leading meal kits and specialty foods apps in Mexico during Q2 2025, featuring trends in downloads, revenue, and active users.
In the second quarter of 2025, the iOS platform in Mexico saw notable activity in the Delivered Meal Kits and Specialty Foods category. Here, we delve into the performance of the top five apps based on data from Sensor Tower.
Vivino: Drink The Right Wine experienced a varied quarter. Weekly revenue peaked at approximately $2.8K in early May, then saw a gradual decline, ending at about $1.6K by the end of June. Downloads fluctuated, reaching a high of 838 in early May. Active users showed an initial increase, peaking at 9.4K, but later dropped to around 5.5K by the end of the quarter.
HelloFresh: Meal Kit Delivery maintained a steady download rate early in the quarter, with numbers decreasing significantly mid-quarter, hitting a low of 23 by the end of June. Active users remained relatively stable, hovering around 5K to 6K throughout the quarter.
Fruits from Tropics showed an increase in downloads from 497 to 607 in the last two weeks of June, although revenue data was not available.
Factor_ Prepared Meal Delivery demonstrated a gradual increase in weekly downloads, peaking at 141 in mid-June before a slight decline. The app's active users fluctuated, starting at 3.3K and ending at 2.9K.
EveryPlate: Cooking Simplified had minimal download activity, with occasional spikes, such as 36 downloads in late June. Active user numbers remained consistent, averaging around 1K throughout the quarter.
These insights provide a snapshot of the current landscape in the meal kits and specialty foods market on iOS in Mexico. For more detailed analytics and insights, visit Sensor Tower.
